I’d like to tell you a mundane story about cookies — and about bringing people together.
Yesterday, as a gift, I got some fancy home baked cookies. Not the sort cut from a tube. The were made from scratch. With love and attention to detail. They had… not one… but TWO kinds of chocolate chips. And they were delicious.
Had they been for sale at my local bakery, I wouldn’t have bought them. Wouldn’t have even considered it. In fact, I’d have been mildly suspicious.
Why? Packaging is why.
These delicious, homemade cookies were not in a tin. Not in a box. They were in a quart sized Ziploc — the kind you seal your toiletries in when you’re flying with carry on.
Presentation matters. A Ziploc bag is fine when gifting cookies to a coworker. But you’re not making cookies.
You’re making something bigger. And we want the world to buy in.
We know event creation is hard. And we love that you do it anyway — you pour your heart and vast amounts of time into it. You do all of this for a reason: to bring people together to experience something great. That’s awesome. It deserves a little presentational excellence. It deserves to look as good online as it does in your dreams. It deserves an event page that lets it siiiingggg…
That’s why, today, we’re launching the world’s best event page.
We hope the new design and social feed speak for themselves (if they don’t, contact me — @beahbl — because I could speak about them for hours) but there is one behind-the-scenes thing that I want to tell you about.
Over the last year, we’ve watched the volume of traffic from mobile devices increase aggressively. Starting in October, we saw something exciting: briefly, here and there, the number of mobile visits would meet and sometimes exceed the desktop number. Late in Dec, the lines crossed:
So here’s the forecast: I predict that Dec 2013 will be the last month in Ticketleap history in which desktop pageviews outpace mobile. In other words, from this moment forward, your event page on mobile is more important than it is on desktop.
And we think that’s a good thing. Months ago, when we started working on the event page redesign, we made a wager that this trend was real and unstoppable. In fact, I was somewhat tyrannical about it. I refused to review desktop-sized designs until we had something phone-sized that we loved. Thankfully, the team not only indulged my tyranny but came up with possibly the most stunning phone-sized website design I’ve ever seen.
Let us know what you think. And keep making great events. We’ll keep trying to do them justice.
- Beah, VP of Product
P.S. We also updated your event calendar page (or “organization” page) to look equally great.
P.P.S. Want to know more about our new social feed features? Read more in our help center