New Feature: Name Your Own Price Tickets
Name Your Own Price is a concept that’s been used to great affect lately – most notably by the band Radiohead, with the web-first release of their 2007 album, In Rainbows. For a period of two months, they sold their album online for any price; some people paid nothing, or a penny; others paid a pre-established maximum of £99. The band used it as a cool and unique way to give back to their fans, and draw attention to their album with a different way of doing things. We wanted to give you the ability to do something different, too – with Name Your Own Price tickets.
Name Your Own Price tickets are recommended for people organizing non-profit events and charity events; they may be looking for a way to provide a “suggested donation” type of ticketing for their attendees. It’s a great way for attendees, should they be so inclined, to support a cause or an event beyond a designated ticket price.
These tickets are added to the event just like any other ticket; when adding a new ticket type in the Event Creation process, you’ll find a new option between “set your price” and “free” that reads, “allow buyers to set their own price”. The tickets don’t have to be free if you don’t want them to be, however: below that is a “minimum price” field. Any requests that are below this minimum price will not go through.
We recommend that, regardless of whether your event is free or ticketed, to note a “suggested donation” amount in the ticket description. You want to let attendees know what the minimum is, and allow them to match or exceed it. There isn’t a maximum, though. You’re able to accept additional contributions of any size, which should be incredibly beneficial.
We hope you use this new feature to its fullest. Let us know how it works out for you!