Webinar Spotlight: Get the “Experience Effect” with Jim Joseph on Nov. 3rd!

He’s worked with Kellogg’s, Cadillac, Tylenol, Kraft, and Durex. He’s marketed to millions. And on November 3rd, the president of Lippe Taylor Brand Communications himself, Jim Joseph, is going to teach you the secrets of “The Experience Effect” in an exclusive webinar.

What is “The Experience Effect”? It’s the key to turning ordinary customers into brand advocates. Jim will be teaching you and a limited group of lucky individuals how to take your brand to the next level, with the help of examples from his new book, The Experience Effect.

He’ll teach you how to:

  • Understand your brand’s target audience
  • Connect with customers on an emotional level
  • and grab their attention with engaging touchpoints.
Jim’s invaluable range of experience – teaching courses in Marketing at NYU, his time as the President of Publicis’ Saatchi & Saatchi Wellness, and his early days at Johnson & Johnson – helped him hone the particular approach that makes his book a must-have for marketers. He’ll be applying that “Experience” to events and event organizing – which means you can get a big leg up on your competition!


Tickets are limited, so get yours while you still can!


Posted by on Nov 1, 2011 | 0 comments

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