Wizard World, a multi-city touring comic convention, reached out to TicketLeap for assistance with resolving their online and onsite ticketing difficulties, increasing their visibility and growing their overall sales. Thanks in part to TicketLeap’s innovative ticketing technology, Wizard World beat the previous year’s online sales by 40%, saved thousands of man-hours and was able to focus on their area of expertise, creating an amazing comic convention. TicketLeap was able to increase sales during a recession due to their immediate identification and resolution of Wizard World’s paint points. Their major challenges included, the frustrations with selling tickets online and onsite, failure to track sales and the inability to capture any valuable attendee information.

“TicketLeap saved us thousands of dollars in man-hours – especially when you factor in customer service, printing, packing, shipping fees, etc. It takes the mess out of fulfilling all our ticket sales. It goes beyond a cost savings, too, as it saves you an incredible amount of headache and does not drain our limited resources.”

Stephen Shamus, Wizard World Chief Marketing Officer

Check out the touch screen kiosks from Wizard World in action.

Challenge: Concerned by their inability to see or track online sales and attendance by not using a true online event registration system.

Solution: TicketLeap’s ticketing technology gave Wizard World the ability to not only track sales in real time, but to also have access to an up-to-date, accurate count of expected attendance before each event.

Challenge: Frustrated by the wasted costs and resources spent preparing paper ticketing packages (stuffing envelopes, etc).

Solution: TicketLeap built a custom, online ticketing system that allowed patrons to purchase and print their tickets online, preventing Wizard World from wasting any man-hours spent fulfilling online ticketing orders.

Challenge: Inundated with countless phone calls from patrons with online ticketing issues, and overwhelmed by time spent troubleshooting onsite ticketing technology.

Solution: TicketLeap took full control of all patron phone calls with their customer service team, and also provided training and support for Wizard World’s onsite ticketing staff prior to the event.

Challenge: Troubled by the chaotic onsite check-in process of advanced online orders.

Solution: TicketLeap Anywhere box office software check-in stations provided staff with multiple check-in options (name, confirmation number, scannable barcode on printed ticket), ultimately making them more efficient and accelerating lines.

Challenge: Overwhelmed by influx of walk-up customers on day of event.

Solution: TicketLeap’s simple, self-serve touch screen Kiosks gave patrons the opportunity to purchase tickets with a swipe of credit card or by handing cash to ticketing attendants, ultimately reducing ticketing staff, faster lines and increasing sales.

Challenge: Unsure of how to get in touch with patrons after the event and gather feedback.

Solution: TicketLeap built online and onsite registration forms that captured valuable information about patrons, such as their email addresses.

Challenge: Confused with and frustrated by using multiple systems to process tickets and track sales, which forced Wizard World to deal with these logistics rather than focus on creating an amazing convention.

Solution: TicketLeap created an all-encompassing system that let Wizard World track online and onsite registration and sales in real-time, while also analyzing revenue via end-of-event sales reports.

Results:

• Increased online ticket sales by 40%.
• Saved thousands of man-hours previously used toward preparing ticket packages, resolving ticketing issues and setting up onsite ticketing technology.
• Captured emails during purchasing process to add to their database (61% of credit transactions & 12% of cash transactions).

Additional Benefits:

During next year’s tour TicketLeap will:

• Offer pre-selling of event tickets and vendor related merchandise onsite, online and at remote vendor locations (i.e. comic stores).
• Handle vendor registration, which will save Wizard World a significant amount of time and resources.