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You’ve been there before: you’re invited to an event that you’re on the fence about attending. You went last year and it was pretty awesome, or you’ve never gone before but you’ve heard good things. Either way, the base ticket price is what’s holding you back from punching in your credit card number at checkout. Wouldn’t it be nice if you were rewarded for being a fan, follower, or repeat customer of the event creator?

We’ve got a solution: discount codes. Giving discount codes to your organization’s loyal fans is the easiest way to pre-sell tickets to future events. By offering “secret” or “special” codes, you’re rewarding event attendees with a financial incentive that makes them feel awesome. Even small numbers like 10% or $2 off the base ticket price can make a huge difference in online sales.

Who should you offer discount codes to?

• Social fans and followers
• Event attendees from your last event
• Friends and family members

How should you share your discount codes?

• Personal email or email blast
• Facebook post
• Tweet
• Word of mouth

The difference between individual and group discount codes is pretty straightforward. Individual codes are one time use only, and group codes can be used a number of times (you can even specify how many uses each code can get). You can keep track of how many times your codes have been used, and by whom under the “Promote” tab on your TicketLeap dashboard.

General discount codes are redeemed at checkout. For instructions on how redeem an individual discount code, click here.

New and Improved Checkout

We’ve constructed a more efficient and transparent checkout flow. In other words, we’re “putting it all out there.” Checkout is now in a single page layout, so the buyer knows exactly what’s standing in between themselves and their tickets. (Click to enlarge).

Fees are now displayed on the event page, so the buyer knows how much the total ticket cost will be before heading to checkout. If the buyer spends too long on another webpage and the order “times out,” the buyer will be redirected back to the event page instead of the organization page.

Lower Pricing

In case you missed it, we made the big announcement last week.

Awesome Team Page

Get to know us by face and learn some fun facts in the process. Isn’t it pretty?

It’s our mission at TicketLeap to enable people to create great events. We know there are plenty of challenges to work through to put on a great event, whether it’s knowledge, time, or cost. Our goal is to assist you in all of those areas, but today we’re talking cost.

This is a big one for us.

Our New Pricing
We’re lowering our fees. Our new ticketing fee for online sales is 2% + $1, our new ticketing fee for onsite sales is $0, and we’re dropping our credit card processing fee from 4.99% to 3%. Big changes that will make a big impact. On a $20 ticket sold using our credit card processing, our total fees will drop from $3 to $2.

No Surprises
We’re now showing our credit card processing fee on our pricing page, which was previously only shown during event setup. It wasn’t our intent for this to be confusing, but your feedback was pretty clear that it was. Also, our fees will now be shown on the event page, before the buyer selects quantities to purchase. No surprises.

PayPal Users
This pricing change results in a higher fee for a small slice of tickets, specifically those sold online for greater than $50 and processed using PayPal or Authorize.net. The prices for these tickets remain competitive with the industry. We hope that customers use this as an opportunity to switch to TicketLeap’s own credit card processing option, which provides a better purchasing experience for ticket buyers. Contact us at help@ticketleap.com to learn more.

No Ticketing Fee Onsite
We’re especially excited about dropping the onsite ticketing fee entirely. Moving forward, tickets that you sell at your event will incur the 3% credit card processing fee only. Many of our customers were using TicketLeap to sell tickets online, but using a credit card terminal such as Square, or one directly from their bank, to process payments onsite. It’s a better experience for our customers to process all of their sales using one system, and we’re glad that this change will enable more of them to do so.

Our Mission
This is a critical step towards our mission of enabling people to create great events. Many more steps to come.

Before you plunk down your hard-earned cash for another necklace, candle, or tchotchke that Mom doesn’t really need, picture this: it’s Sunday afternoon. You’re just finishing up family brunch at your favorite eatery when the little boxes and shopping bags appear on the table. You hand your mom an envelope instead. She carefully tears off the seal and pulls out a pair of E-tickets. She grins. You’re taking her to…

A comic convention. (Wizard World)

A wine tasting. (Boordy Vinyards)

A county fair. (The Devon Horse Show)

Anywhere but here. (Look around for something awesome)

We often feel that experiences > things. There’s more value to them. Sure, they may not be tangible, but memories of an amazing day at a fantastic event will last a heck of a lot longer than a bouquet of Gerber daisies. Trust us, your siblings will be jealous that they didn’t think of it first.

What makes United By Blue different than other charity organizations?

United By Blue isn’t actually a charity organization. UBB is an apparel and accessories brand with an environmental mission to remove a pound of trash from oceans and waterways for every product sold. We use the profits from the sales of our organic t-shirts, waxed canvas bags, and artisan jewelry to organize and host cleanups around the country.

Each cleanup is 100% United By Blue: our cleanup team does everything from picking a location to picking up trash alongside our volunteers. Our cleanups go beyond just a service day; we aim to make each cleanup an educational community gathering by serving local foods for volunteers, hosting unique cleanup competitions, and giving away UBB prizes.

How do you use TicketLeap to make registering for cleanups easier? 

Ticketleap offers anything I could ever want in an event registration service. A volunteer can sign up, share a cleanup on Facebook or Twitter, and receive a confirmation email within a matter of minutes of arriving at a cleanup listing. My events are well-organized thanks to TicketLeap: alphabetical attendee lists are sent directly to my inbox, I can view traffic sources and attendee data that helps me recruit for future cleanups, and TicketLeap makes it easy to mass email any updates to my volunteers. Not to mention, if there is anything that isn’t already listed on their thorough help pages, their friendly support team always gives a quick response.

What are the best ways you see Philadelphia “going green” for the planet?

Every time I turn around another Philadelphia institution is becoming a pioneer for sustainability. From improving our city’s waterways through green infrastructure to growing the Philadelphia bike community, from the Lincoln Financial Field becoming one of the nation’s greenest stadiums to  local foods becoming a standard, not exception, on menus, Philadelphia is well on its way to achieving Mayor Nutter’s goal to be the greenest city in the US.

Which cleanup has made the biggest impact so far? Do you have a favorite? Why?

Hands down, the first cleanup we held with our partner, Subaru of America, was our biggest and my favorite cleanup to date in Pennsauken, NJ last May. Groups of volunteers just kept filing in and we ended up with over 130 volunteers—our largest volunteer gathering to date. We weigh every piece of trash that we pick up, so it was pretty incredible watching bags and bags of trash pile up.

After four hours, we filled two dumpsters, double the amount we expected, and pulled a whopping 7,248 pound of trash from the Cooper River. At every cleanup, we host a contest calling for the weirdest piece of trash and my weirdest piece of trash to date was found in Pennsauken-a voodoo doll. By the end of the day, everyone was completely exhausted, but beaming with pride from the impact of the day.

United By Blue is looking for volunteers for the following cleanups:

Tuesday, May 14th, 5:30 to 7:30 pm, Bartram’s Garden, Philadelphia

Saturday, May 18th, 10 am to 2 pm, Farnham Park, Pennsauken, NJ

Tuesday, June 4th, 5:30 to 7:30 pm, Penn Treaty Park, Philadelphia